Tech Battles: Email Deliverability

So… to continue what I was saying about overcoming tech platforms to make them do what I want instead of paying through the nose 🙂 read on because I have got some cool info for you 🛸 and a special gift 🚀

First off I want to share this info about my most recent battle with tech: email deliverability… I won 🙂 but it was touch-and-go for a while lol…

I even hired an expensive email consultant a couple of years ago… a great guy and helped me get over one hurdle, it seems none of my emails were being delivered anymore. So he fixed it.

But I found the real hurdle is – you need to be able to do this over and over again – checking your deliverability and tweaking everything until there are no problems.

Like I said, I’ve wrestled with it for a while, and mainly, on the advice of the consultant, spent out a lot of money – in other words, let the tech guys/company worry about it. I did that and stayed blind to the tech of it for quite a few years (and spent the moolah)

But after my last wrestling match, I faced that demon down now and I don’t have to worry about it. Really anyone can use free online tools now to analyze their domain and make quick easy changes that will land your emails right in the inbox (if yer not too spammy lol). And I believe I can do this again and again now whenever needed.

If I can break it down for you in simple terms: you need SPF, DMarc and DKIM now or they won’t deliver your email.

SPF: a simple instruction allowing the mail for your domain to through one or more specific SMTP servers. It lives as a tiny text file in your DNS.

DMARC: a simple instruction saying what you’ll do if someone tries to impersonate your domain to send spam – there are three options: do nothing, reject that mail, or quarantine it. and IT goes in a little DNS record file too.

DKIM: Very similar to SSL on a website, your email messages get signed with a special public and private key pair, and the public key is available in another DNS text file.

Mail servers can and do look up these text files. So, as long as the message dkim header matches the publicly available key, and the smtp server’s allowed in the SPF file, and there’s a dmarc policy, then your email is verified and allowed to go through.

The SMTP servers pretty much always have clear instructions on how to add those little files to your DNS. If you’ve never done it, it seems hard but it’s pretty easy 😀

How I roll is that I literally “roll” haha.. roll up my sleeves and gets my hands dirty in this stuff. You probably don’t have to, but in case you’d like a deeper understanding of the whole thing — here’s some really great info for you in the form of a video course —

My Special Gift to You 📧

I’m sharing this very good set of video training on exactly this topic – SPF/DMARC/DKIM setup and how to test it.

Click here to view it now 100% no strings attached as my gift to you (no download required).

Enjoy it and I’ll be back with more tech battles soon 🙂


Web Dimensions, Inc.